Hire the pros at Lyon Strategic
Communications and
get it right from the start. Call us today at
(570) 954-0504 for a FREE
consultation.
ABOUT US
Lyon Strategic Communications,
previously Roar! Communications, is a
consultancy founded by Paul Lyon, a communications
specialist with extensive media, public
relations, advertising and marketing experience.
We offer a wide array of services - from free and
earned media to crisis management to strategic
marketing to all types of advertising. Our setup
is boutique, but our vision is Madison Avenue. Our
rates are small-town but our quality is big city.
We have an extensive pool of freelance talent and
strategic relationships with many of the region's
larger agencies and production companies.
PUBLIC RELATIONS
Many Northeastern Pennsylvania
advertising agencies say they offer public
relations, but they
don't know PR and the media like we do. Because of
our media background, we have an intimate
understanding of media needs, process and
culture. We also know a story when we see one, how
to tell it and how to get it in print or on the
air. Businesses trying to build brand,
candidates trying to win an election, non-profits
trying to build public awareness, advocacy groups
fighting to change public policy - all need effective public relations. TOP
MARKETING
Whether you're a startup or an
established brand looking to reinvent your image,
Lyon Strategic Communications can guide you every
step of the way. From assessing market feasibility
to strategic planning to creating brand-building
campaigns, we'll make your business a household
name. TOP
ADVERTISING
From coffee mugs to billboards to network-quality
TV spots, we provide all types of advertising to
business, nonprofit and political clients. We consider all the factors - branding,
target market,
competition, market positioning, the product or
service you're trying to sell, budget and others - to develop advertising that will
build brand and drive customers through your door.
TOP
PUBLICATIONS
We produce every type of publication, including newsletters, brochures, catalogs, annual
reports and direct mail. We specialize in turnkey corporate newsletters, handling everything from information-gathering and
writing to graphic design, printing and mailing.
If it involves ink and paper, we do it. TOP
WEB
DESIGN
We were designing web sites before
Google was even online. From simple brochure
sites to informational portals to state-of-the-art e-commerce
sites, we offer packages to fit every budget.
We can also optimize your site so that it
shows up on the first page of the top search engines.
Search-engine optimization is
crucial to any effective
Internet marketing strategy. TOP
CRISIS
MANAGEMENT
The press has a
story that could severely damage your
reputation and your company's bottom line. What do you do?
Unplug the phone? Fly to South America and lay low? No,
you hold a press conference. If you try to cover
up, you create a weeks-long media feeding
frenzy; if you come clean early and get your side
of the story out, it's over
in a news cycle or two and you minimize the
damage. From developing organizational
crisis-management plans to taking the wheel when
the train is already off the tracks, Lyon
Strategic Communications can help turn rough
sledding into smooth sailing. TOP
INTEGRATED
MEDIA STRATEGIES
For any given PR, marketing or
advertising problem, it's likely that the
appropriate media strategy is not one-dimensional.
Lyon Strategic Communications works closely with
clients to develop integrated strategies involving
an appropriate mix of free, earned and paid media.
Our goal is to get your message out to the
broadest possible audience without breaking the
bank. TOP
POLITICAL
CONSULTING
Many political consultants are in it
for the quick buck. They'll place your ads, take a 15 percent
commission on
your media buy and walk away. At
Lyon Strategic Communications, we work closely
with candidates and campaigns to make sure all the
bases are covered - hour-by-hour, day-by-day. We provide a full
range of media services - everything from
positioning and slogans to direct mail, radio
and TV campaigns, handouts and yard signs, event planning and media
relations. We also use
state-of-the-art voter ID and targeting systems to
make sure you're spending your limited budget - and
time - where it counts. From door hangers to TV
spots, we provide everything a candidate needs to
wage a winning campaign. TOP
GOVERNMENT
RELATIONS
We work closely with clients, using a
combination of inside and outside strategies, to
aggressively advocate their positions and shape or
effectuate change in public policy. We work with
clients seeking effective government relations at
the municipal, state and federal levels in
Northeastern Pennsylvania and beyond. TOP
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MARKETING 
